How can a company such as google use them to improve

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Reference no: EM132182721

Web search strings are a source of big data. How can a company such as Google use them to improve its search results?

For example, if you search for Robert Smith, how can a search engine improve the likelihood that its top hits will be the Robert Smith you want, not any of the thousands of other Robert Smiths in the world?

Reference no: EM132182721

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