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Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.
List the different roles in a buying center and identify who, from your selected firm, nonprofit organization, or government agency, would occupy the different roles of the buying center. Discuss the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Outline how the buying process differs between organizations and consumers.
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Duffy and Thomas (1989) advocated that project reviews should be 3-phases. Pre-project reviews assess the feasibility of the project from all aspects, in-project reviews provide feedback on ongoing issues and provide an opportunity for implementin..
Explain threat to E-Commerce and identify and discuss the greatest threat to e-commerce growth from a company's perspective
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