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1. How ae customer tastes changing int he fast-food industry? What impact do these changes have on McDonald's?
2. How well are these changes in customer tastes and preferences being reflected in comptetitive strategies int he industry?
3. What are McDonalds strengths and weaknesses and what conclusion do you draw about it's future?
4. Should McDonalds develop a seperate strategy for the heavy user segment of the fast food industry?
5. What should Jack greenberg do to grow sales, profits, and market share at Mcdonald's?
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