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Homogeneous units to achieve synergy
A strategic business unit structure is a design where divisions with similar products, markets, and/or technologies are grouped into homogeneous units to achieve some type of synergy. An advantage would be the task of planning and controlling by a centralized corporate office; thus making the task more manageable.
Explain What is the contribution margin per unit for the Stack-o-Choc candy bar?
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Assume you discover that their job is so varied that it is almost impossible to put together a program that addresses everyone's needs. How would you handle that?
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Did judgmental bias play a part in these decisions? 200-300 words APA.
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