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1. Discuss the changing, dynamic role of sales promotion within the integrated communications mix and qualify this with the use of an example, industrial, trade or consumer, of your choice.
2. Highlight the advantages and disadvantages when using sales promotions, paying particular attention to potential brand damage.
Describe the product packaging and attach a picture of the product. What makes the package good or bad? What catches your eye? What turns you off?
what are some brands you believe have high brand equity? what are some of the elements of these recognizable brands? do
Discuss the buyer decision making process that the consumer would go through when purchasing this product. Discuss the psychological factors that affect consumers' buying decisions to purchase this product.
Review the steps in the AIDA model. In what ways has promotion affected you in various stages of this model? Does promotion affect you differently based on the type of product in question? Does the price of the product (low versus high) make a dif..
Describe how free-enterprise economies work and how entrepreneurs fit into them. Explain how profit works as a signal to the entrepreneur. Find and evaluate opportunities to start your own business
What is marketing? Why is important? Review the Readings. Consider how marketing strategies and orientation might contribute to or reduce an organisation's profitability. What strategies do the Readings suggest for aligning business and marketing ..
primary task response within the discussion board area write 400ndash600 words that respond to the following questions
What competencies best describe Umass Boston and your favorite restaurant?
What kind of behaviors do its patients/clients exhibit when making a decision to use the organization's services? Might want to refer to the Health Service Model
For this week's discussion, come up with an example of diminishing marginal utility you've encountered recently
Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/w..
Explain What do you think about this type of pricing setting- technology and what type of pricing strategy would a company be employing if it used a pricing bot to adjust prices to always have the lowest price on any given product
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