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Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers.
Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.
You decide to employ the weighted scoring model to make a choice between project candidates A and B. Assume you have come up with three criteria and their respective weights: What is the total weighted score for project candidate A?
A new leader may build power by creating informal opportunities to meet subordinates one by one, to seek insights about the company. Later, with all subordinates together, the leader finds it easy to gain acceptance of his or her agenda. Why does thi..
What are the three components of competency? Explain Goleman’s competency of Conflict management. In what way can negotiation be regarded as a conflict resolution strategy? Explain detailed and gave some examples would be better.
Discuss how teaser advertising might be used to introduce a new product or brand or to reposition an existing brand. What factors should marketers take into consideration when using a teaser campaign?
Which of the following is not likely to be a benefit from an ethics training program?
Are current labor laws capable of dealing with labor-management problems, or should they be abolished? If abolished, what should their replacements address?
Socioeconomic factors are crucial for effective healthcare strategic planning. They impact the ability of the organization to succeed financially and remain in business. What are the key socioeconomic factors that you will consider in preparing the s..
Based on the reading of organizational life stages, what life stage do you consider your organization to be in? How does the life stage impact the culture of the organization?
You are in an agency setting in which your supervision consists of a weekly staff meeting. At these meetings, agency policies, procedures, and other administrative issues are discussed. You are uneasy with this situation because you believe that the ..
Explain fully how our needs influence what we buy. Explain fully Maslow’s Hierarchy of Needs. Explain fully why the way we evaluate and choose a product depends on our degree of involvement with the product.
How are quantity discounts evaluated when using the classical EOQ model? How is safety stock determined in the classical EOQ model ? What factors might a court consider in examining whether a defendent has "sufficient minimum contact" with the forum ..
It was reported on June 11, 1997, by NBC Nightly News that according to a study completed, women are genetically predisposed to developing interpersonal skills such as perceiving the attitudes and needs of others. Which personality dimensions relate ..
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