Franchising is unique business-marketing format

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Franchising is a unique business-marketing format. The franchisor selects franchisees from applicants who have the necessary financial resources and meet other qualifications. Then, each party to this "partnership" brings unique skills and resources to the enterprise. Usually, the franchisor lends a brand image, operational expertise, and sitting assistance. The franchisee brings capital and initiative.

Delve into Subway's web site to determine the financial resources a Subway franchisee would need. Examine the means by which the franchisor makes money. Evaluate this structure in the light of the chapter's discussion of safeguarding relationships.

Reference no: EM131150494

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