Firm that manufactures cleaning chemicals used in industries

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Reference no: EM131286565

Assume that you are the director of marketing for a firm that manufactures cleaning chemicals used in industries. You have traditionally sold these products through manufacturer's reps.

You are considering adding a direct Internet channel to your distribution strategy, but you aren't sure whether this will create channel conflict.

Make a list of the pros and cons of this move. What do you think is the best decision?

Reference no: EM131286565

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