Firm differentiate its product offering-marketing strategy

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Reference no: EM131136623

Responding to _______________ requires that a firm differentiate its product offering and marketing strategy from country to country in an effort to respond to differences in consumers tastes and preferences, business practices, distribution channels, competitive conditions, and government policies.

A) pressure for cost reductions

B) pressure for experience effects

C) pressure for location economies

D) pressure to be locally responsive

Reference no: EM131136623

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