Reference no: EM13894971

Factors affecting Fashion

Fashion is define as style or way in which people dress them or arranges their surroundings. Fashion in individual includes clothing, cosmetics, hair style, makeup, footwear, jewelers, handbags, bands, belts etc. Fashion in surrounding includes kitchen items, furniture like designer sofa, curtains, wall papers etc.There are various factors that affect or influence fashion such as:-Culture is very important factor that influence the fashion of the person. for e.g. in Indian culture they wear sarees , salwar kameez on the auspicious occasion where has in western culture they dress , gowns etc for the special occasions, in Asian culture they use bright and sharp colors where as in western culture they use soft n sober colors in dresses.

Income of a person is also reason that affect fashion as we know that people who belong to high income group prefer to purchase the cloths and want customization like they want expensive fabric , embroideries etc where as people from low income group they take simple and non expensive cloths and other items like furniture and accessories.

 Gender and age are also some factors which affect the fashion like women and men have different preferences about fashion product for e.g. women prefer more of feminine and men prefer more masculine looked cloths , accessories etc. kids and teenager like to experiment with different style , patter of cloths  for e.g. junk jeweler etc

Fashion is also affected by the social customs , religion for e.g. Indian bride wear red , orange colored bridal wear and where as in western countries bride wear white , baby pink , peach color dress on her wedding.

Fashion is also affected or dominated by the seasons like people wear winter cloths in winter  with big shoes or woolen scarf etc  they prefer dark colors like black grey n navy blue maroon et. Where as in summer season people wear bright colored cloths, cotton fabric is used, soft sleeper etc.

Formal and informal both are also attached with dressing and cloths,

Accessories, shoes etc as far as fashion is concern they are broadly classified into formal dress and informal dress. Every showroom catering the need of the men's wear usually keep both types of cloths like causal shirts, formal shirts etc

Fashion is also occasion oriented of affected by occasion for e.g. when festive season is around people preferred to take festive cloths. For birthday parties, marriages etc people prefer to take different type of fashionable cloths as per individual's requirement etc.

Taste and trends are also some factors which affect the fashion. Every individual have different taste for products like cloths and accessories like one may like to wear jeans and t-shit other may like to wear sarees. Some people like to follow the trend some are least bother about trends.