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(a) Identify the key characteristic of four market structures (ie. monopoly, oligopoly, perfect competition or monopolistic competition). Give a case study example of each market structure.
(b) Explain what negative externalities are, and why there may be a case for government intervention to address them. Describe some of the ways to correct the negative externalities and the pros and cons of each method. Provide real life examples.
(c) Choose a case study from your home country where an externality exists in a current market. Illustrate the situation with externalities in your case study and the resulting deadweight loss in a diagram and discuss ways that your government has addressed the presence of negative externalities in the market.
Discuss the role of social media in relationship marketing. Use theory and examples to demonstrate you understanding. What is social media? The importance of social media? How
Imagine you are a Social Media Manager for a company. You want your company to have a Twitter presence, but the CEO has reservations. Give three (3) reasons explaining why t
1) Describe the five roles of marketing communications in services. 2) What are the key barriers for firms to break the cycle of failure and move into the cycle of success?
In your view, how could Clara incorporate Corporate Social Responsibility (CSR) into her business and marketing activities? Your answer needs to clearly demonstrate the bene
Identify a recent public policy campaign that you found to be particularly effective. Explain why you though the campaign was effective and any changes you would have made
Prompt: What is the role of branding in today's marketing communications? Some question to consider as you address the prompt: How does a brand add value to an organization's
SEP - incorporated in the laws of the State of Delaware, USA, business in Seattle, Washington, USA, a manufacturer of small engine parts used in a variety of gasoline combus
Question: Read the following case study. Diane had obsessive compulsive disorder (OCD) for 26 years, which she has now finally overcome. "My earliest memory of the illness w
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