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Marketing scholar with the Christian perspective can understand which organizations exist to serve others: more specifically, organizations exist to design and deliver superior value. Without such focus, customer requires go unmet, organizations become myopic, corporate reputation suffers, and revenues are left for another provider to take. Whether selling ball bearings, giving national security, or cleaning teeth, focus of organization must be on designing and delivering value. Over and over, literature is replete with evidence which delivering value brings prosperity to organizations, delights customers and buttresses ethical climate of an organization. While contemplating your approach to marketing, consider the following:
1. Is there basis in the Bible for focus on value? Justify answer.
2. Name and explain the organization which delivers superior value.
3. Do you beleive organizations which deliver value have different characteristics from those whose sole focus is on profit? Describe.
Explain three barriers that might cause the marketing executive to poorly identify the problem(s). An illustrative example in this context should be included for each barrier.
Presume you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan as well as sample for a new Coke product at a modest price
Define the theory of good advertisements and their import to the marketing of products
Human Resources Manager of a medium size company, you and your staff have been given the task of creating job descriptions for all the positions in your company
Explain Organizing for Worldwide Effectiveness- the Transnational Solution suggests that technical and marketing functions be integrated within each subsidiary of any organization
In what kinds of professions is drug testing acceptable and in what kinds of professions is it not? Why? Try to come up with some general principles.
Explain the ways in which IT adds strategic value to an organization.
Measuring Job Productivity - How you would measure productivity in a job or task?
Impact of the IOM report on nursing education - The impact of the IOM report on nursing practice, particularly in primary care, and how you would change your practice to meet the goals of the IOM report.
Analyze one example of behavior as representative of a dominant belief or a theory in use, preferably one that might have global impact on an organization.
What advice would you give the owner and what information would you provide the resort guests? Explain in detail
the number of radio ads must be at least as great as the number of television ads. Explain how many ads of each type should be used? Explain how many people will this reach?
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