Explain the impact those marketing recommendations

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In several markets, the proposed 365 store location is a mile or two from a traditional Whole Foods store so, in the role of VP of Marketing, explain in some detail what strategy and actions you would recommend, with supporting rationale, to eliminate or minimize the probability of the 365 operation taking sales from the traditional Whole Foods store. Pick any one of the locations profiled above and make use of the demographic information supplied (and available online) in answering the question. 2. Explain the impact those marketing recommendations would or could have on the management, financing and operations of the stores3. From class discussions about positioning, develop 2 positioning statements, one statement for the 365 line and one for traditional Whole Foods stores.

Reference no: EM131115572

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