Reference no: EM131149435
The company I have been assigned is: Air Products and Chemicals, Inc.
Use the Strategic Planning Outline as a guide to complete sections of your capstone project.
Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following:
- Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
- Describe how the division addresses customer needs and achieves competitive advantage.
- Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
- Explain how the vision, mission, and value of the new division align with the company's mission and vision.
- Summarize how the vision, mission, and values guide the division's strategic direction.
- Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition
V. Strategic Plan Part 2: SWOTT Analysis - Internal and External Environmental Analysis; Supply and Value Chain Analysis
VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan
VII. Conclusion
VIII. Reference Page.
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