Explain importance of benchmarking in the analysis

Assignment Help Marketing Management
Reference no: EM1331451

a) Why is benchmarking an important activity in the analysis of e-Business websites?

b) Let us relate this to a company that you are familiar with. Discuss how your company uses benchmarking to analyze its website. You should consider problems/issues and how they were encountered. Any good lessons learned?

c) Why is it important to keep abreast of technology trends when running an e-Business?

d) In the last five years, discuss three new technologies that impacted or may impact the e-business area?

Reference no: EM1331451

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