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Explain How does one generate new product concepts? Is it done through internal research and development activities?
How does one generate new product concepts? Is it done through internal research and development activities? Can it be accomplished by surveying the customers? Is it a combination of both or are there other alternatives available to generate new product concepts?
How does one weigh the relative importance of each element of the Four P's to maximize revenue and return on investment and what if anything determines if one element is favored more than another when allocating resources? For example does one place more emphasis on price instead of the other three P's?
Explain Why is benchmarking an important activity in the analysis of e-Business websites and why is it important to keep abreast of technology trends when running an e-Business
Explain EBusiness versus Physical Shopping and explain how the supply chain was modified from brick and mortar
Explain EBusiness- Solution set and identify any ethical, legal, regulatory and social issues that might negatively impact people and organizations and or society
Explain Marketing Campaign for Youth Football Team and Positioning- fixing the entity in the minds of the consumers in the target market
Explain Cultural differences affecting the marketing mix and The world is shrinking rapidly with the advent of faster communication and transportation and financial flows
What are the legal and ethical issues surrounding the use of the internet by individual employees for human resource activities?
Explain Marketing Concepts and Dilemmas and Mission statements are often the product of much deliberation and discussion
Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.
- Identify one legal conflict with EC that has not been resolved and discuss why legal disputes cannot be resolved by simply referring
Select an industry that has a B2B or B2C presence on the Internet. Using a SWOT analysis explain the issues of a new company wanting to enter this same market. Use specific examples for comparison and provide as many details in the SWOT as possible. ..
Explain What are some of the concerns of the marketer when it comes to creating an Integrated Marketing Communications (IMC) approach
Explain your experiences or observations with ethical issues in marketing strategy by determining the issues in consumer protection and evaluating the ethical issues in a marketing strategy.
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