Examples of buzz about products-services-brands or companies

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Reference no: EM132202349

1. Each day, reflect how you encounter (or generate) examples of buzz about products, services, brands or companies.

2. Jane, a marketing manager of a firm, has a stellar employment record with the firm. When her name came up for promotion, the committee responsible for promotions felt that clients would not respond well to a female head, so they gave her a salary hike instead. Can Jane sue the firm in this case? Explain.

3. Can you explain how value chain analysis and benchmarking are used to make business organizations more competitive?

Use specific organizational examples to illustrate your key points.

Reference no: EM132202349

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