Reference no: EM131264633
Theme: Consumer Expectations
Chapter 2 (Global Supply Chain Operations) of Bookboon.com ebook, use this link and go to pages 17-29 of the ebook (Please use link below)
Customer Expectation Trends: They Want It All. So Get Out Of The Way (Please use link below)
10 Trending Changes In Customers and Customer Service Expectations (Please use link below)
Customers Want More: 5 New Expectations you Must Meet Now (Please use link below)
Integrating customer expectations into the development of business strategies in a supply chain environment (Please link below)
Innovation in Supply Chains (Please use link below)
Evaluation of the Retail Consumer & How Supply Chains Must Adapt - Todd Peters (Please use link below)
Participate in Part 2 Learning Activities - Initial response due by Thursday, classmates follow up responses due by Sunday. (6 responses in all) 2 Learning Activities, 2 classmates follow up for each learning activity.
Part 2 Learning Activities:
Done well, these LAs might be of help in this Part's Customer Expectation Assignment (posted under the Assignment tab found on the main top-of-page menu.)
Learning Activity 2-1: From the readings - or your own topic-related research, identify 3 ways you might discover what customers expect. Identify key risks in these methods. You choose - but explain your reasoning carefully.
Learning Activity 2-2: It is claimed that Nordstrom once refunded the price of 4 tires - even though they don't sell tires. Any Ritz-Carlton employee may spend up to $75 on-the-spot to aid a customer. Explain 3 reasons why those firms might do such things - be specific by using examples from the readings that support your reasoning.