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Question 1 Describe and explain the marketing mix decisions that Marcia Kilgore made to influence the trade channels as well as the final consumers. Use the suggestion of Robert Lauterborn that the seller's 4P's should correspond to the customers' 4C's in your explanation.
Question 2 Explain how FlipFlop divides a market into segments and how the firm chooses the most attractive target markets.
Question 3 Explain why marketing research is so important for FlipFlop.
Question 4 Critically evaluate and analyse the way FlipFlop develops and manages its direct and interactive marketing communication programs to build brand equity.
Explain Usability Testing - User-based or Expert-based and what type of usability testing will you prefer for the personal Web site you are creating as part of your project
Explain Some are of the view that faster and more attractive website is not always better and having seats occupied by contented customers is NOT the goal
Explain Key attributes of e-storefront and five benefits of B2B commerce and what early technology are they descended from
Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form and explain in detail how you can take advantage of community relations to generate positive publicity for..
Explain Non-shopping E-commerce Business and what are some other non shopping e-commerce businesses
Explain Ethical, Legal and Regulatory Issues for Continental Airlines
Explain Trade Agreements and Tariff Preference Programs and What are the methods for dispute resolution
Prepare a report about 400 words in which you compare and contrast the two companies' offering (Amazon Web Services, Google Apps for Business).
Explain Description of small business and What is a tax clearance and how important is it to your business
Explain and Identify a current business trend and predict it's impact in 10 years and how would the results of this trend impact building a multi-national media firm
Explain Product Mix Decisions and what are the production levels for the three products under the present constraint on plant capacity that will maximize total contribution
Explain Start-up Company for a healthier lifestyle and Imagine that you have been hired as a consultant to write a report for a group of executives from a start-up company
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