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Assignment - Market Entry and STP Strategy
Task
In this assessment, you will continue to use the country and focus organisation you worked. Here you will develop the next steps in their international marketing plan.
Part 1 requires you to evaluate all realistic market entry options for this organisation in your target country market (typically at least three, including your preferred option). These options should be discussed, covering advantages and disadvantages, how they might work and reasons for adopting or discarding each one, within the context of your company and the chosen market.
In Part 2, it is now necessary to identify potential market segments (target markets) in the chosen country and consider how they might be serviced by your organisation. You must show your understanding of the concepts involved and your ability to think through and express marketing strategy options. In justifying your choice for the STP strategies, you must:
Rational - On successful completion of this assessment, you should:
This assignment should be a maximum 2000 words. Pleases use heading, sub-heading to highlight changes in topic. This assessment has been designed to: demonstrate the application of the knowledge gained in the subject to the development of strategies in an international market; allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing. Critical analysis skills-Strong evidence of independent Investigation, original questioning and analysis, independently takes and understands multiple perspectives and through these can provide an insightful and exhaustive critical discussion of the relevant issues.
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