Estimate the pros and cons of market the computer in europe

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You are the international manager of a U.S. business that has fair developed a revolutionary new personal computer that can perform the similar functions as existing PCs however costs only half as much to manufacture. Several patents protect the exclusive design of this computer. Your CEO has asked you to verbalize a recommendation for how to expand into Western Europe. Your options are (a) to transfer from the United States, (b) to license a European firm to manufacture as well as market the computer in Europe or (c) to set up a wholly owned subsidiary in Europe. Estimate the pros and cons of each alternative as well as suggest a course of action to your CEO

Reference no: EM13101470

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