Essay topic - the buyer decision process

Assignment Help Marketing Management
Reference no: EM131036390 , Length: word count:2000

Academic Marketing Essay:

1. Ensure you have read the Instructions and Marking Guide before beginning or you will waste time.

2. This essay is to allow you to showcase your learning of marketing - in doing so ensure you employ and explain the unit language& concepts as well provide examples.

3. You only have 2000 words to cover your chosen mega-concept, either The buyer decision process or The total product concept (andsome of the related sub- concepts).

4. The e-book -The Marketing Conceptand the lecture slides should be focus of your initial research and effort- only after fully exploring the relevant material here should you put effort into researching elsewhere.( ie get the topic under control first before searching beyond the e-text.)

5. Those seeking higher marks (Distinctions and High Distinctions) need to not only utilise the e-book -The Marketing Conceptbut also research beyond this into various academic journal articles and texts.The e-book and around 5 other academic references (academic quality texts or journal articles) would start to raise the standard of depth required for higher grades (of course the number is not the only criteria and the references need to be relevant and used appropriately).

6. The first journal articles to explore would be those referred to in the sections of the e-book -The Marketing Conceptthat relate toyour chosen mega-concept and its sub-concepts. You can also explore the reference listing for the e-book -The Marketing Conceptincluded on Blackboard.

7. A list of ‘classic' articles with actual pdfs of the articles is included on blackboard. The article listed by Heskett et al (1994) on ‘Putting the service- profit chain to work' is essential reading.

8. Direct quotes, though not completely banned, should be minimised (ie very few within your work)- they should generally be confined to definitions where the specific wording is important. Paraphrasing is encouraged as this displays greater understanding.

9. Find, select, organise and reference information (it is not acceptable simply to write this essay ‘off the top of your head').

10. Students should demonstrate the quality of their study through quality in-text and end-text referencing

11. Ensure that your referencing is in accordance with university guidelines.

12. Seek help from learning advisors and if possible attend Assignment Labs. (Note:learning advisors are there for specific help - they do not provide a proof reading service).

13. Proof read your work before submitting your report (it is good to get a ‘buddy' to also do this for you).

14. Try to finish two days early - thus allowing you to finetune and thereby earn a higher grade.

15. Before submission print out the Ass 2 Instruction and Marking Guide and actually notionally mark your own work. After this, then make any necessary adjustments this uncovers.

How to reference the e-book:
End text reference is: Fanning, S. M. (2016), The Marketing Concept [Electronic handout]. Available from S. M. Fanning, School of Business, Edith Cowan University, Joondalup Drive, Joondalup, 6027, WA..

In text: (Fanning, 2016)

Task in 2000 words address the following essay topic:

The buyer decision process and The total product concept are two of the marketing mega-concepts from the theory section of this unit; select one of these two mega-concepts and explain it.

Often the most difficult part of an assignment is making afew early decisions so you can get started- let's do that right now!

1. At this point the most likely mega-concept I will endeavour to relate to the essay topic statement is : (try to be as specific as you can)- pick one from either The buyer decision process or The total product concept.

2. Look in the e-text and in the lecture slides related to the mega-concept you have chosen- you will find there are various sub-concepts which relate to the mega- concept. List them below as you may choose to include some of them in your essay.

3. Now endeavour to think of some actual examples of either these mega-concept or sub-concepts you may include in your assignment. It may be the organisation where you work, a business you patronise as a consumer, an organisation you have recently researched, read about or admired; it may be one we explored in class.

Reference no: EM131036390

Questions Cloud

Determine the time t required to bring the payload : determine the time t required to bring the payload from its stowed position at θ = 0 to its deployed position at θ = 90° if the torque is applied for the first 45° of travel and then reversed for the remaining 45° to bring the payload to a stop ()
Problem regarding the injury or civil wrong : An injury or civil wrong (not a breach of contract) that the courts will find a remedy in the form of an action for damages; 3 elements of every tort action include (1) existence of legal duty from defending party to plaintiff (2) breach of that d..
Determine the initial angular acceleration of the bar : Determine the initial angular acceleration of the bar when it is released from rest in a position where the bar has been rotated 30° clockwise from the position shown. Neglect any sag of the spring, whose mass is negligible.
The independent random variables : The random variable X is uniformly distributed on (-1, 2) . Derive the pdf of Y = X2.
Essay topic - the buyer decision process : Task in 2000 words address the following essay topic: The buyer decision process and The total product concept are two of the marketing mega-concepts from the theory section of this unit; select one of these two mega-concepts and explain it
How did you benefit from taking algebra class : How did you benefit from taking algebra class? how you will apply this method in your life? How has your perception of WAN technology changed as a result of what you have studied in this course?
Link between customer satisfaction and profitability : The following bullet points are guidelines/suggestions only; please add to them as you progress in the material
Write expressions for the moment m exerted by the spring : Write expressions for the moment M exerted by the spring on the hub and the horizontal force R exerted by the shaft on the hub
Determine the motor torque and frictional moment : When switched off, it comes to rest in 35 sec. Determine the motor torque and frictional moment, assuming that each is constant. Neglect the effects of the inertia of the rotating motor armature.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd