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1. Role playing (particularly role reversal) is an especially effective technique for creating _____.
A) procedural knowledge
B) attitude change
C) skill automaticity
D) strategic knowledge
E) process knowledge
2. Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?
3. Marketing research firms that collect certain information on a regular basis, which they then sell to interested clients, are involved in what kind of research?
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Even good managers will make mistakes that are caused by bias. Bias is a partial perspective that clouds good judgment. Describe a situation that is public knowledge where bia
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What are some key examples of unethical behaviors that we have seen occur in companies in recent years (beyond the Enron scandal)? Some argue that the long-term success of a c
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