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CRITICAL THINKING AND DISCUSSION QUESTIONS
1. Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Discuss.
2. Discuss how the need for control over foreign operations varies with firms' strategies and core competencies. What are the implications of the choice of entry mode?
3. A small Canadian firm that has developed some valuable new medical products using its unique biotechnology know-how is trying to decide how best to serve the European Union. Its choices are given below. The cost of investment in manufacturing facilities will be a major one for the Canadian firm, but it is not outside its reach. If these are the firm's only options, which one would you advise it to choose? Why?
Attachment:- Assignment.rar
Assignment consists on written report - 2500 words in Entry Strategies. For International Markets. Specifically, the report consist in outlying the various types of non-equity entry modes and, with the use of current real-life examples, discuss their relative merits and demerits for developing and maintaining a firm’s competitive advantage. Also attaching lecture slides so can have an idea on what assignment consist on.
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