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Discuss three strategic approaches a company can use

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Reference no: EM13834746

Assignment: Strategy-based essay

Your essay should be approximately 1600-1800 words.

Topic:

In a world of information technology (IT) abundance, competitive advantage (CA) has little to do with access to technology. Indeed, because enterprise systems (ES) are the most adopted technology by businesses, it would be difficult for a firm to achieve a competitive advantage (CA) purely on the basis of having an ES.

However, companies do use their ES systems to achieve competitive advantage within their industry sector. Hence, discuss three strategic approaches a company can use to achieve competitive advantage and/or differentiation using their ES? Use two case studies for each strategic approach selected to support any discussion. Assume that your firm has an ES in place (the paper should NOT be about introducing or implementing an ES in a firm).

Your essay must include:

Assignment Cover Page: Use the cover sheet provided.

Paper's title page: Include the Assignment Title, Student Name & Number, Date & Unit name/code (not part of the word count).

Introduction: Introduces the topic and reiterates the question(s) being addressed. Identify the three strategic approaches covered. Include the paper's structure.

Body: Discuss, compare and/or contrast different perspectives, present arguments supporting the purpose of the paper. Include case study examples.

Conclusion: Summarise the salient points you have made in the body of the paper. These should match your stated purpose.

Reference no: EM13834746

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