Discuss role that strategic marketing play in organisation

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Reference no: EM131501943

Strategic Marketing Management Assessment

After completing the module you should be able to:

  • Understand the principles of strategic marketing management
  • Understand the tools used to develop a strategic marketing strategy
  • Be able to use strategic marketing techniques
  • Be able to respond to changes in the marketing environment

Assignment Task -

Task 1 -

Discuss the role that strategic marketing may play in an organisation, explaining the processes involved in strategic marketing as you do this.

With reference to an organisation with which you are familiar, evaluate the links between its strategic marketing and corporate strategy and assess the value of different models to its strategic marketing.

Task 2 -

Explain what is meant by positioning within strategic marketing, describe a particular form of positioning that you feel is pursued by an organisation with which you are familiar and discussa range of marketing tactics that might be used by the organisation to establish and reinforce that positioning.

Relationship marketing takes a longer term view of customer relations than do more traditional approaches to marketing. Analyse the merits of relationship marketing within a particular marketing strategy.

Task 3 -

Identify a number of key factors and trends in the external environment of an organisation with which you are familiar. Describe the behaviour of these over time and ascertain possible growth opportunities that this suggests may exist for the organisation.

Propose a strategic marketing response to the key themes emerging from your analysis above and create a small number of strategic marketing objectives consistent with that strategic marketing response.

In terms of one of the strategic marketing objectives, which you presented above, plan a number of different options by which the organisation might achieve it.

Task 4 -

Discuss or report on the effect that any major changes in the trends over time identified in task 3 would be expected to have on the marketing strategy of the organisation concerned.

Conduct an internal analysis of the organisationto identify its current strengths and weaknesses in terms of its ability to implement such a changed marketing strategy.

You are required to write your assignment within 4,000 words. The word count excludes the title page, reference list and appendices.  Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables.

Attachment:- Assignment Files.rar

Verified Expert

The following assignment will focus upon conducting a detailed analysis and assessment of the principles in terms of strategic management. For this specific purpose the organization of Tesco Plc, UK operating in the UK retail industry market has been chose. The report has also successfully analyzed and identified different tools and models that can be used by the organization for the purpose of development of specific strategic marketing approach or strategy.

Reference no: EM131501943

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Reviews

inf1501943

6/16/2017 4:31:59 AM

Amazing work, takes after every one of the directions. Quick specialists and furthermore an impeccable laborer!! I'll certainly procure her once more.

inf1501943

6/16/2017 4:31:14 AM

write this assignment in essay form, "no paragraph numbering or headings or sub-headings are required !" Simply try to write your answers in well structured, logically sensible way with one point leading to the next. It is also good to split your work into paragraphs that each deal with one topic or area of argument ! need at least 20 References Task number can keep, but subheading no need

len1501943

5/20/2017 1:03:46 AM

Subject: Marketing Management. No Of Pages/Words: 4000. Harvest Referencing, need at least 20 References. Assessment Brief is the requirement. Must follow all 1.1 to 4.3 Assessment Criteria and answer all questions, format sample can be used as format template for this assignment. You should write this assignment in essay format with a separate essay being submitted for each task. No paragraph numbering or headings or sub-headings are required. Simply try and write your answers in a well structured, logically sensible way with one point leading on to the next. It is also good to split your work into paragraphs that each deal with one topic or area of argument. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is in the Induction Area). Please also refer to the ‘Guide to Unfair Practice in Assessment’ on the module page on ilearn.

len1501943

5/20/2017 1:03:40 AM

You are required to write your assignment within 4,000 words in order for your research and summarising skills to be developed, and for effective time management. You are required to ensure that the assignment addresses all of the assessment tasks. In the interests of good academic practice, an assignment submitted with an excessive word count (i.e. more than 10% in excess of the limit) will be returned to you. You will be given a maximum of 48 hours to edit the work to reduce the word count to the permitted maximum. In the event that the submission is still regarded as excessively long then, in line with advice received from Pearson, we will be unable to accept it for marking and you will receive a Refer grade for Non-Submission.

len1501943

5/20/2017 1:03:35 AM

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Bournemouth University(BU) Harvard system. The ‘My Study Skills’area contains the following useful resources; Study Skills Guide (containing a BU Harvard Referencing section) and a BU Harvard Referencing Interactive Tutorial. You must use the BU Harvard Referencing method in your assignment. You should use diagrams and tables of figures where appropriate ensuring to reference their source using the BU Harvard Referencing method.

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