Discuss consumer perception and attitude formation

Reference no: EM13292851

You have just launched a new organic chocolate bar that is priced 25% higher than an equivalent Cadbury chocolate bar. Assume that both chocolate bars tastes are very similar to each other. Discuss consumer perception and attitude formation toward your organic chocolate bar if it was put on a supermarket shelf right next to its Cadbury equivalent (in the chocolate and biscuit aisle) compared to being located in the organic products section of the supermarket.

Reference no: EM13292851

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