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1) Adword tools. Name and describe the function of at least 3 different tools available to advertisers when running an Adwords campaign?
2) What does CTR stand for and why is it so important in the bedding process?
3) Name at least five different ways in which smartphones are used today. Explain why each of these functions is significant to advertisers and their efforts. You may refer to the Mobile section of the Digital Marketing Course in GOMC.
4) How are paid results determined by Google? Name and explain top two components. How is ad rank determined? What are the 2 components of QS?
5) Name and explain the three different level of data available under the Campaign Tab.
Imagine you are a coding supervisor. What emphasis would you place on the Standards of Ethical Coding in your area? Would you include the Standards of Ethical Coding in your policy and procedure manual?
Discuss the advantages to locating manufacturing, assembly or distribution facilities in countries with relatively low wages.
MNCs from emerging markets (India, China, and Brazil) are beginning to challenge the dominance of developed country MNCs. What are some advantages that firms from emerging markets bring to their global business? How might MNCs from North America, Eur..
Discuss how laws tie into business ethics. Support your ideas with research and specific examples of laws discussed in your text.
Describe the relationship between capacity utilization and quality in a service operation. Describe the similarities and differences between a workcenter manufacturing process and an assembly line manufacturing process. Describe the similarities and ..
Locate a source of data for the hourly wages that will need to be paid to those who will pour and finish the concrete foundation (the Bureau of Labor Statistics of the United States government is a good source for such information). Be sure to do..
Determine the importance of bankers having good working relationships with their clients. Support your response with two (2) examples that illustrate such importance.
Identify mission-related environmental risks. Identify potential effects of environmental factors on missions also operations.
Describe the specific objectives of capacity planning and how it best supports a company's competitive strategy. Since we have been using a number of computer based models in our class this term, I would like you to put together an example with so..
Discuss Netflix's sources of competitive advantage (discuss the concepts of brand, scale economies, data and switching cots, and distribution channels).
Provide examples of consumers, external customers and internal customers, and ways in which their expectations can be met or exceeded. Do you feel the organization is applying the principles of quality? Why or why not? Respond to at least two of y..
You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium priced, stylish clothing
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