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1) Adword tools. Name and describe the function of at least 3 different tools available to advertisers when running an Adwords campaign?
2) What does CTR stand for and why is it so important in the bedding process?
3) Name at least five different ways in which smartphones are used today. Explain why each of these functions is significant to advertisers and their efforts. You may refer to the Mobile section of the Digital Marketing Course in GOMC.
4) How are paid results determined by Google? Name and explain top two components. How is ad rank determined? What are the 2 components of QS?
5) Name and explain the three different level of data available under the Campaign Tab.
Consider a firm whose competitive advantage is built almost entirely on its ability to achieve economies of scale in producing small electric motors that are used by the firm
While every firm has a culture, not all cultures are relevant for a decision maker or analyst. Under what conditions is it important to pay attention to culture? When is it le
How would you go about identifying the powerful people within your organization? What indicators would you look for? From what types of problems would these indicators suffer?
Power often accrues to individuals who are very effective in their jobs or to firms that enjoy sustained high performance. If this is so, how is power different from basic com
While Internet entrepreneurs worked hard to get their venture to the point of a successful initial public offering (IPO), many discovered that their organizational issues chan
It is sometimes argued that a matrix organization can serve as a mechanism for achieving strategic fit— the achievements of synergies across related business units resulting i
A historical demand (observation) of paper sales in cases is: January, 45; February, 40; March, 35; April, 50; and May, 55. Using a two month moving average, what is the forec
How might companies like coca cola and pepsico demonstrate their commitment to working with different countries and respecting the cultural and natural environments of those s
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