>> Marketing Management
1. Briefly trace the development and growth of Amazon.com from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been?
2. There have been many criticisms of the business practices that Amazon.com has pursued over the years. Explain TWO of these practices and outline the outcomes.
3. Perform an environmental analysis for the involvement of Amazon.com in the book and publishing industry - what are the basic opportunities and threats?
4. Explain the organisational culture or leadership style within Amazn.com Inc.
- Development and Growth of Amazon.Com
- Criticisms of the Business Practices
- Environmental Analysis of Amazon.Com
- Organizational Culture or Leadership Style