Developing resource strengths and competitive capabilities

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Reference no: EM1333289

From your perspective as a specialty coffee consumer, does Starbuck's strategy seem to be well matched to industry and competitive conditions? Does the strategy seem to be keyed to maintaining a cost advantage, offering differentiating features, serving the unique needs of a niche, or developing resource strengths and competitive capabilities rivals can't imitate or trump (or a mixture of these)? Do you think Starbuck's strategy has evolved in recent years? Why or Why not?

Reference no: EM1333289

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