Reference no: EM131204707

Create a vision and mission statement to fit the company described below: Mohammad Abul and his family own the Long-lasting Boot (LLB) store. LLB is a specialty boot store located in the downtown area in a medium sized city in Scottsdale, Arizona and sells a broad line of boots to all members of the family including a novelty pet line. The store sells boots for work and recreation as well as a line of expensive cowboy boots for the tourist trade. The business is 25 years old. It has a reputation for being the best place to get boots in the community because of the selection, quality, and customer service. LLB will even work with custom designed boots for people with unusually sized feet or medical problems. The boots in some I ranches, work boots in particular, are considered expensive by middle class buyers but the construction quality is so long lasting that it makes the higher price seem worthwhile. The store is successful but sales are very slow growing at the moment. The family is looking to boost sales by developing a competitive edge for the future.