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Luna Lighting, a retail firm, has experienced modest sales growth over the past three years but has had difficulty translating the expansion of sales into improved profitability. Using three years' financial statements, you have developed the following ratio calculations and industry comparisons. Based on this information, suggest possible reasons for Luna's profitability problems.
2.2X
2.1X
Average collection period
45 days
46 days
47 days
50 days
Inventory turnover
8.3X
8.2X
8.1X
Fixed asset turnover
2.7X
3.0X
3.3X
3.5X
Total asset turnover
1.1X
1.2X
1.3X
1.5X
Debt ratio
50%
54%
Times interest earned
7.2X
Fixed charge coverage
4.0X
4.5X
5.5X
5.1X
Gross profit margin
43%
40%
Operating profit margin
6.3%
7.2%
8.0%
7.5%
Net profit margin
3.5%
4.0%
4.3%
4.2%
Return on assets
3.7%
5.0%
5.7%
6.4%
Return on equity
7.4%
9.9%
11.4%
11.8%
Do the expected returns appear to be related to each alternative's market risk - Is it possible to choose among the alternatives on the basis of the information developed thus far?
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