Develop the remaining sections of a marketing plan

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Reference no: EM131230763 , Length: word count:2500

Assignment - International Marketing Mix Strategies

Task -

This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market.

The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:

objectives for the first 12 months of your plan;
strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
plans for managing, measuring and controlling the international marketing effort.

Attachment:- Sample.rar

Reference no: EM131230763

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len1230763

10/4/2016 7:33:39 AM

The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field. This assessment has been designed to: demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing On successful completion of this subject, you should: be able to create justifiable and effective marketing strategies.

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