Develop company mission statement and company introduction

Assignment Help Marketing Management
Reference no: EM13731542

You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Write a four to five (4-5) page paper in which you:

Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Develop your company's mission statement and company introduction.

Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13731542

What are possible internal and external changes

1. What are possible internal and external changes that may require changing the marketing organization design 2. What role can internal marketing play in enhancing the effec

Implications for pricing decisions

What should Sonic's primary pricing objective be? Explain your reasoning. Are smart phone customers like to be price sensitive? What are the implications for your pricing deci

Distribution strategy for waters bottling company

Assignment: Place (Distribution Strategy) and Promotion, Using the Waters Bottling Company in Module, continue to build the Marketing Plan Sections for the product you have s

A global market segment and a national market segment

What are the differences between a global market segment and a national market segment? What are the marketing implications of these differences for a firm serving segments

Make a marketing plan

You will be creating a Marketing Plan. You have been building pieces of your Marketing Plan each week. This week it is time to put all the pieces together and add the "execu

What are the implications of these analyses for iwc

Where else do you see a potential RONA impact in IWC's switch to the film? Be specific about how IWC could save money (like the class exercise, "reduce cost of goods sold,"

What did the fomc discuss at that meeting

Go to the website www.federalreserve.gov/monetary policy/fomc.htm to review the activities of the FOMC. Succinctly summarize the minutes of the last FOMC meeting. What did t

About the market segmentation

Subject is Marketing: Suppose you want to open a bow tie shop in Washington, D.C. What information would you want to know before funding such a project? How would you find tha

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd