Develop a campaign outline

Assignment Help Marketing Management
Reference no: EM13735598

Select one of the sites you have been tracking.

Prepare a summary of the objectives you believe that site has. The objectives may be a subset of the marketing and business objectives of the organization.

List the corresponding metric(s) that would be needed to measure each objective.

Present this information in a table that shows objectives and the corresponding metrics.

Choose one of the businesses/organizations that you have been following throughout the course that could benefit from a mobile marketing campaign.

Develop a campaign outline. Note: This cannot be something that the company is already doing. Include the following elements in your outline:

Specific campaign objectives
Identification of the target audience
Detailed description of the mobile marketing activities
Metrics to be used to judge campaign success
Timeline for the specific campaign
Budget for direct costs incurred

Conduct a privacy survey for the three web sites you are tracking. Do they have a privacy policy? Do the policies you find seem to meet the requirements of the Fair Information Practices Principles?

Write a 3- to 4-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:

Objectives and Metrics.

Include your table of objectives and metrics.
Discuss why the metrics are appropriate for the objectives.

Mobile Marketing Campaign.

Your outline containing the elements listed above.

An introduction to your outline that explains why the mobile marketing initiative is important and how it integrates into the overall marketing activities of the business.

Describe the privacy policy associated with each web site.

Discuss whether the policies meet the requirements of the Fair Information Practices Principles. Explain why or why not?

Discuss any similarities or differences in the policies and provide a reason for them.

Privacy Survey.

Reference no: EM13735598

Questions Cloud

Explain the similarities and differences between the sites : Describe the results of your assessment of the navigational structure of each of the three web sites. Discuss the similarities and differences between the sites. Discuss the reasoning from an Internet marketing perspective for these similarities and ..
Explain the benefit of credentialing to an organization : Explain the benefit of credentialing and recredentialing to an organization.
Examine key concepts of leadership : For the final paper, you will examine key concepts of leadership in your place of work, or in a social organization to which you may belong that has leadership concepts (Rotary club, athletic team, scout leader, etc). Include the following in your..
Write a presentation explains progress in a community : Presentation illustrates and explains progress or lack of progress in a community since the movements of the 1960s. Photos are original, appropriate and illustrative of the community's change.
Develop a campaign outline : Choose one of the businesses/organizations that you have been following throughout the course that could benefit from a mobile marketing campaign. Develop a campaign outline
Different lateral structural arrangements : Write a paper that explains the number of different lateral structural arrangements in use in organizations, excluding project teams, matrix structures, organic systems, and professional organizations.
Implement a single threaded game engine : Implement a single threaded game engine and single player user interface for a casino style dice game. The rules are simple, the player places a bet and then rolls two dice before the house rolls against the player
Problem related to life skills : In "What Color Is Your Parachute?" (2007, now in its 36th printing, Ten Speed Press), Richard Bolles suggests that there are three life skills that schools should teach but don't: (1) How to find a job,
Describe three characteristics of quality data : Describe 3 characteristics of quality data that include the following: relevancy, granularity, consistency, accuracy, comprehensiveness, accessibility, timeliness, precision, and currency.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd