Determining the purchase evaluation

Assignment Help Marketing Management
Reference no: EM131389777

Purchase Evaluation

Think about the last purchase you made in each of the product categories listed:

  • Restaurant
  • Vehicle
  • Airline tickets/vacation planning
  • Smartphone

Using Word, create a table to outline your analysis. What were the features, advantages, and benefits of the specific product or brand that you selected?  After completing the table, consider the positioning of the product or brand in the market. Does its positioning match your responses in the table? Explain.

Show off what you learned and apply our concepts from the week.

DUE: Sunday

Page Length: 2-3 pages in APA format.

Your final assignment should be proofread for correct spelling, grammar, and punctuation. Remember to follow APA guidelines for title page, double-spacing, in-text citations and a reference page for all written assignments.

For your week 4 paper you will find the features, advantages, and benefits for a restaurant, vehicle, airline tickets/vacation planning, and Smartphone.

Features are the attributes of the product of service. The Advantages are what the feature does. But the Benefits is why someone should value the advantage. Customers are essentially asking "What's in it for me?". This is something intangible, usually emotionally driven although not always.

For example:

The newest iPhone has 64 GB of storage (feature). This means that I can store more videos, podcasts, and pictures than ever before (advantage). Now I don't have to waste as much time figure out how to download all of the data off of my phone and onto my computer to save. This gives me more time and fewer headaches (benefit)!

 example of the kind of chart needed, you can use something like this below. Then, you will discuss your table in 2-3 pages. Be sure to specifically use the marketing concepts of features, advantages, and benefits to identify these company's market position. Remember, this is not just a paper of your personal experience but an opportunity to use these examples to discuss these marketing concepts. Use research (i.e. the textbook or other academic sources) to support your points about their market position.


Restaurants

Vehicle

Ticket/vacation planning

Smartphone

Features





Advantages





Benefits





Reference no: EM131389777

Questions Cloud

Find a confidence interval for the difference in the mean : Find a 90% confidence interval for the difference in the mean evaluation scores of training programs 1 and 3. Is there a difference between these two programs?
How would you narrow the choice down to one block : Which two blocks are the most likely to be the problem? How would you narrow the choice down to one block?
Evaluate the benefits of the school providing you : As a student taking online classes or relying on online resources such as libraries and tech support, evaluate the benefits of the school providing you with 24 / 7 access to these resources in relation to the costs incurred by the school itself.
How does your level of anxiety affect the way you manage : You are the head of a police department that has a civilian review board that oversees hiring and discipline. You are about to hire a new officer. The background investigation has shown this individual to have a shaky background and an even shakie..
Determining the purchase evaluation : Using Word, create a table to outline your analysis. What were the features, advantages, and benefits of the specific product or brand that you selected?  After completing the table, consider the positioning of the product or brand in the market. ..
Describe selected theories and then evaluate gehs reasoning : Select two trade theories that best explain why GEH expanded its operations of developing new drugs to India, and manufacturing X-ray business to China. Explain the selected theories, and then evaluate GEH's reasoning.
Discuss about the death penalty and jlwop : Should juveniles be able to be sentenced to death or juvenile life without parole (JLWOP)? Find a recent case or situation that supports your reasoning for or against the death penalty or JLWOP and explain how it supports your decision.
Prepare a ledger using the three-column form of account : Prepare a ledger using the three-column form of account. Enter the trial balance amounts and post the adjusting entries. (Use J1 as the posting reference.).
Choose three cases you believe have been most important : Choose three cases you believe have been most important in the development/evolution of juvenile justice and why.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd