Determine two strategies that hershey is actually pursuing

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Reference no: EM131217678

EXERCISE - What Strategies Should Hershey Pursue in 2017?

Purpose

In performing strategic management case analysis, you can find information about the respective company's actual and planned strategies. Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans. Unless-in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting library and Internet research to determine what Hershey is doing in 2015-16 and should do in 2017.

Instructions-

Step 1 - Go to the www.hersheycompany.com website and click on Newsroom. Read through the most recent 10 press releases.

Step 2 - Determine two strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies.

Reference no: EM131217678

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len1217678

9/23/2016 5:36:03 AM

Complete Assurance of Learning Exercise 5C, Steps 1–2, on textbook page 160. (Note: In addition to the resources listed in Step 1, you may use additional resources that may benefit you in this exercise.) Place the results of the exercise(s) in a single document and submit it via the link provided. Include your name, class, section number, and the number of the exercise(s) on the attachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional format; include current APA citing and referencing.

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