Reference no: EM131184193
Case Study: Improving E-Mail Marketing Response
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.
Write a two to three (2-3) page paper in which you:
1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.
3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.
4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.
How many cars of each type would toyota have sold
: At break-even, how many cars of each type would Toyota have sold - How soon can Toyota break-even, assuming it can operate at full factory capacity?
|
What cocacola management conclude about consumers preference
: From given findings, what can Coca-Cola's management conclude about consumers' preferences between Coke Classic and New Coke?
|
Explain at least one social philosophy from the textbook
: Choose one of the following identities that may be the basis for discrimination in contemporary society: race, ethnicity, religion, gender, sexual identity, or socio-economic class.
|
Calculate the electric field intensity and the potential
: Charged line and multiple conducting planes. An infinitely long line charged with a charge density PI is located at a distance d from a very large conductor, as in Figure 5.38.
|
Determine the graphical display tool
: Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response
|
What do you see as important roles of a counselor working
: What are the ethical responsibilities that counselors and human services professionals hold toward the community? When answering this question identify the ethical code number and definition, using your own words, of the ethical responsibilities o..
|
Does the potential depend of permittivity
: Potential and field in spherical capacitor. A spherical capacitor is made of two concentric shells. The inner shell is 10 mm in diameter. The outer shell is 10.1 mm in diameter. A potential V0 = 50 V is connected across the two shells so that the ..
|
How abiotic and biotic characteristics of ecosystem changed
: Describe 1 natural and 1 human-caused disturbance to the ecosystem that you have chosen. Describe the damage to the ecosystem for each example, including how the abiotic and biotic characteristics of the ecosystem changed.
|
How the disease affects the structure and function of brain
: Explain how the disease affects the structure and function of the brain. Explain how changes in the brain due to the disease affect learning and memory, incorporating recent research findings into your description.
|