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Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors.
Write a four (4) page paper in which you:
Determine how each corporate culture differs from the other.
Analyze four (4) ways that each unique culture has benefited by the other's competition.
Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.
The purpose of this assignment is to: Provide learners with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process.
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