Reference no: EM132196263

1. A fictional country made Guilder has a population with higher levels of income than other near nearby countries. This extra income has been a success in the past for Guilders manufacturers because they can market their goods and wares with great success. This year, however, much of the population already owns many of the products produced in Guilder. Thus the products made in Guilder have reached market saturation. This type of market experience happens in which type of economically classified country?

a. an industrialized nation

b. less developed nation

c. developing nation

2. All FAR inspection clauses give the government the right to inspect the contractor’s work at any place and time, providing that doing so does not unduly delay contractor performance. With regard to government contracting, define or describe the terms ‘Inspection’ and ‘Acceptance’ below:

(1) Inspection

(2) Acceptance

3. Which one of the following statements is true?

A. Customers grouped by their shared characteristics form a market segment.

B. The terms “behavioral” and “psychographic” segmentation have similar meanings.

C. Target marketing is all about evaluating the buying potential of a market segment.

D. Target marketing and brand positioning are planned as separate elements.