Describe the companys target market for the product or

Assignment Help Marketing Management
Reference no: EM13393700

Throughout this class you have examined the product or service of a company and addressed market segmentation, pricing strategies, the micro and macro-environments, and the important role customers play in the success or failure of a given product.

Thinking about the company and product or service you have explored during this class, imagine that you are now a competitor of that company. You are responsible for promoting a product that is in direct competition with the product or service you have been exploring.

Develop a marketing plan for your new company's product or service.

The plan should be indicative of how your company's market share will increase and include the following:

1.Create a mission statement that best defines your company's goals and objectives and recognizes the company's responsibilities to its customers, its employees, and the environment.

2.Describe the company's target market for the product or service and how it differs from the company you have been exploring. Include any secondary markets that you see as a potential target market.

3.Describe at least three micro-environment factors and at least three macro environment factors that may have an impact on the company's marketing of this product.

4.What pricing strategy will you use for your product or service? How will you implement that strategy?

5.Describe three promotional efforts you could use to promote this product or service to your intended consumer.

6.Describe at least one additional product or service the company might add to the product mix that would compliment the current product or service.

7.A summation of why you believe your plan will succeed and put your product in the lead. Be sure to cite examples from the company and product or service you explored throughout the modules and compare them to your plan for your new company and product or service.

Reference no: EM13393700

Questions Cloud

Recognize advantages of using pps sampling over classical : edwards has decided to use probability-proportional-to-size pps sampling sometimes called dollar-unit sampling in the
Explain the logistics steps which large mass merchandiser : 12 slides 100 words of speaker notes per slide- please be original. in preparation for your overall logistics white
Calculate the amount of debt and equity that would be : charter enterprises currently has 1 million in total assets and is totally equity financed. it is contemplating a
Calculate the amount of debt and equity that would be : charter enterprises currently has 1 million in total assets and is totally equity financed. it is contemplating a
Describe the companys target market for the product or : throughout this class you have examined the product or service of a company and addressed market segmentation pricing
Explain the factors cook must consider before applying : cook cpa has been engaged to audit the financial statements of general department stores inc. a continuing audit client
Evaluate the effectiveness claims of the manager using the : the service unit or output for this department is the number of procedures performed. a static budget was prepared at
There are a number of well-known strategic planning models : there are a number of well-known strategic planning models. to bring your team up to speed on the evolution of
Therere several ways the company can allocate overhead : there are several ways a company can allocate overhead costs to products produced or services provided. two of these

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd