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Discussion: "Reserved for Prof Washington Watson"
Learning Activity # 1
If you were developing a marketing campaign for the Apple iPad (or similar product) what type of consumes would you target? For each of these products, identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
Learning Activity # 2
Select three advertisements from the internet. Describe the buyer behavior each advertisement is addressing. Explain the marketing mix strategies the company is employing to get consumers to purchase the product or service.
What is social responsibility, and why is it important?- What are four dimensions of social responsibility? What impact do they have on marketing decisions?
Explain Berners-Lee and e-Commerce and analyze how e-marketing has changed the World Wide Web
Explanation of Article Collection Synthesis Assignments-This activity helps for building your skill at using multiple sources to reach a deeper understanding about the subject you are investigating and about possible managerial applications
Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning
Explain B2B or B2C Technology Applications and the purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability
Write three best suitable campaigning ideas to it and ill send the question and an example
The workplace is evolving and as a manager you will need to understand the organizational structure of your business and how technology, flextime, compressed work week, job sharing or contingent workplace might give your business the competitive e..
In this assignment, you will create a PowerPoint presentation that outlines what you believe will be the biggest challenges facing organizations in the next twenty (20) years. Provide one (1) summary slide which addresses key points of your paper
Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets. Briefly explain the relevant factors that assist in selecting a segment to target marketing efforts.
From the first e-Activity, compare and contrast the approach to product adaptation in foreign markets from the video you viewed to the company that you researched. What are the similarities that you notice between the two companies
Explain Marketing and discuss the plan to decide what steps need to be taken
what is meant by emotional bonding? discuss how this concept can be used in developing an advertising campaign for a
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