Describe direct-to-consumer commercial

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Describe a direct-to-consumer (DTC) commercial that would be effective for your target market. In designing this commercial, think about the barriers to adoption for the target market and the central message(s) you would communicate to this market to facilitate adoption of the drug to overcome these barriers. Be sure to point out how exactly your commercial would help get patients over the barriers.

Reference no: EM132188841

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