Describe a service in your chosen category

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Reference no: EM13975711

Products and Services

It can be harder to sell an intangible service than a tangible product. Pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.

Table 3.4: Service classifications

Consumer Services

Convenience

Shopping

Specialty

Unsought

Business Services

Distribution

Consulting

Breaking bulk

Assembling lots

Creatingassortments

Finance

Operations

Mark


Reference no: EM13975711

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