Demand for dedicated delivery services to the end consumer

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(a) Choose a firm that you are currently working for or you are familiar with. Relate to the Sales and Operations Planning strategies discussed Chapter 9. Analyse how the company can respond to predictable variability in its supply chain by managing supply and demand. [Your write-up should not exceed 500 words.]

(b) The growth of online shopping has generated significant demand for dedicated delivery services to the end consumer. The success of online retailers depends on their ability to build on efficient last-mile delivery solutions offered by city logistics service providers. Explain two (2) emerging innovative solutions for last-mile deliveries used by city logistics service providers. Show the trade-offs involved for each solution and discuss the challenges for implementing them in the Singapore urban freight landscape. [Your write-up should not exceed 600 words.]

Reference no: EM132201508

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