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1. Define sales promotion and discuss its objectives.
2. Consider your How could they effectively use sales recruiting tool? How does your college/university use the Internet to attract quality prospective students? Are they doing a good job? hat suggestions would you make to your college or university to improve their Web appearance?
3. Consider that you are a salesperson for the local Toyota dealership. A young, newly married couple enters through the personal selling process, using this couple the lot as your target.
4. You are the owner of a small hometown brick-and-mortar gourmet meat store. What, if any, advantage do you see in setting up an online presence? In what ways could this possibly help your business? Or could it?
What does this story illustrate about the importance of managers and management. Do you think this relationship would be just as important in other types of businesses i.e., non-fast-food businesses. Explain.
Distinguish between logical process models and physical process models. Define what is meant by a process in a process model. How should the process be named? What information about a process should be stored in the CASE repository? Define what is me..
Determine optimal quantities of decision variables. Which resources are not completely used by your solution. Elucidate how much of each resource is unused.
A researcher has to know what to measure before knowing how to measure it. Researchers measure concepts through a process known as operationalization, which involves identifying scales that correspond to variance in the concept. What are some researc..
What are the pros and cons when it comes to Consumer created content on the web. explain what e marketers must pay attention to on web created contente. Examples please.
Choose four of the following elements of the U.S. transportation system. List 2 benefits and 2 drawbacks of each element you choose:
Assume you were joining a company as a new employee. What steps would you take to determine the source of power within the organization? Of French and Raven's five forms of power, which do you consider the most important source of power and why?
Choose an event that was significant enough to cause widespread impact, involving multiple levels of government and the surrounding community; however, avoid selecting major disasters, including 911 and Hurricane Katrina, for which multiple report..
Explain the idea of “Organizing” as it is used in the Management Model (the entire management model consists of planning, organizing, leading, and controlling). In other words, tell what “organizing” means in this context. Be sure to include the vari..
Consider three bonds with 5.2% coupon rates, all making annual coupon payments and all selling at a face value of $1,000. The short-term bond has a maturity of 4 years, the intermediate-term bond has maturity 8 years, and the long-term bond has matur..
It costs the company $200,000 to bill all its customers. Assume that the company can earn interest at a rate of 20% per year on all revenues. Determine how often the newspaper should bill its customers.
How would you assess whether or not you should negotiate? Identify the factors you would consider and the overall rule you would apply.
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