Current market segmentation and target market

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Reference no: EM132183140

Using the material presented in the Company Case, your own experience with Sears (as it pertains to the question), and your independent research, how did Sears lose its once-commanding market position? To answer this question, please explain the market segmentation when Sears had a commanding market position to its current market segmentation and target market.

Reference no: EM132183140

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