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Envision that you run a highly successful tattoo and piercing parlor in a small West Coast city. You are fairly certain that between you and your key competitor, you have saturated your target audience of people in their teens and 20s. To grow your business, you need to reach a new market, and research has shown that men and women in their 30s (and even some in their 40s) are increasingly interested in body art, although only a small percentage have actually pursued tattoos or piercing (beyond the ears). Your goal is to develop an advertising strategy to reach this audience (e.g., comparative, testimonial, interactive, etc.) and to create the core creative message and strategy.
How do the five competitive forces in Porter's model affect the profitability of the overall industry? For example, in what way might weak forces increase industry profits, and in what way do strong forces reduce industry profits?
Think about your own consumer response to promotional strategies of specific product which rely on vague terms, or unsubstantiated claims to attract their target market. In at least 300 words, please address the following:
Given the various marketing strategy implementation approaches discussed in the text and your individual personality and preferences- Discuss your comfort level at implementing a strategy that is not within your personal comfort zone.
In 2004, the board of regents responsible for all public higher education funding in a large Midwestern state hired a consultant to develop a series of enrolment forecasting models
How do we honour traditional ecological knowledge (TEK) and at the same time bring traditional cultures into the 21st century? Conversely, how do traditional societies protect themselves from rampant consumerism?
Select an organization ethics issue. Based on the selected issue, apply each of the six ethical decision-making steps to your selected issue. Be sure to discuss the six distinct parts that correlate to the following items:
Describe the concept of analogical reasoning. Then, considering your last purchase decision, discuss how analogical reasoning could have helped you to improve your decision.
For this five page, double spaced position paper (APA format), you can select any topic that involves leadership, for example, "Does Leadership Really Make a Difference?". The following is a brief overview of what constitutes a 'position paper':
Discuss the added value of a servant leader based upon your leader's profile.
Prepare a briefing, aimed at the CEO of an organisation, on a business story in the current business press. Students should use concepts studied to date to examine the story.
The most difficult issue with a code of conduct/ethics is lack of compliance by those who consider themselves above the code of ethics. The majority of well known infractions of code of ethics are conducted by executive management.
Describe the characteristics of the worst leader you have known.
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