Create a strategic business plan for culminating project

Assignment Help Business Management
Reference no: EM13864100

Students will create a strategic business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed throughout the program.

You will be required to submit a specific section of the Capstone in each topic of the course as indicated in the assignment directions. Each section will be due by the end of the topic in which it is assigned. Review "Capstone Project Assignment Directions" for additional information.

Write the Marketing Plan for your organization (750-1,000 words). Use the topic material articles and the textbook to help in completing the assignment.

Address the following:

  1. Describe the target market.
  2. Identify the size of your potential target market.
  3. Include a SWOT analysis (use a two by two table in Word).
  4. Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization you may consider describing the 4Is (intangibility, inconsistency, inseparability, and inventory).

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to Turnitin. 

Reference no: EM13864100

Questions Cloud

Analyze and describe the pros and cons of each theory : One of the important topics found in the introduction to motivation and its place in public and nonprofit organizations. First, review the literature concerning three traditional theories of motivation and analyze and describe the pros and cons of e..
Is there an endogenous benzodiazepine : Finding receptors for opiates sent researchers scurrying for endogenous ligands such as those which could account for "runner''s high." What assumption did researchers make?
The role of control in the management planning process : The Role of Control in the Management Planning Process
There are many benefits to implementing : There are many benefits to implementing and using Health informatics as you have stated in the assignment. Where do you see the greatest resistance to using information technology in the medical field: the nursing staffs (providers) or patients?
Create a strategic business plan for culminating project : Students will create a strategic business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed throughou..
Analyze the product or service layout for coca- cola : Analyze the product or service layout for Coca- Cola and analyze how the company does capacity planning and forecasting
What is your dream job : What is your dream job? Is the person that you interviewed currently working in your dream job? Or does he or she know enough about it to talk to you about it? Why did you choose the person that you interviewed?
Outline a marketing strategy for the health care : Outline a marketing strategy for the health care
Describe the health care system and the role of marketing : Describe the health care system and the role of marketing

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd