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Choose a consumer and a business-to-business market and a product or service of interest for each. After reviewing the numerous marketing mixes presented and other sources you might find relevant, develop what you believe would be the most appropriate mixes for each of the markets you have chosen. In each case, explain why you believe your marketing mixes are the best. How do they differ? How do the differences between mixes suggest different strategies? In each case, explain what it is you are fundamentally offering and provide a detailed explanation for each of the above questions
manager states that her process is really working well. Out of 5,000 parts, 3,885 were produced free of a particular defect and passed inspection. Based upon six-sigma theory, answer the following questions.
What is the difference between assignment of contract rights and delegation of contract duties? Illustrate your answer with examples.
Explain the different types of costs related to inventory planning. Explain the trade-offs involved in the economic order quantity. How do these change when quantity discounts are considered?
What model of leadership is illustrated at BMW? How does this impact BMW's Culture
What is lean manufacturing? Provide examples of companies using lean manufacturing and how it benefits them. What are the requirements for balancing JIT (just in time) and lean systems?
Identify the relationship between resources, their cost, and the project schedule. Explain how resources should be used to achieve better performance levels.
Which of the following is true about the Resource Conservation and Recovery Act (RCRA) and the Comprehensive Environmental Responses, Compensation and Liability Act (CERCLA)?
You are evaluating a project for The Ultimate recreational tennis racket, guaranteed to correct that wimpy backhand. You estimate the sales price of The Ultimate to be $480 per unit and sales volume to be 1,000 units in year 1; 1,250 units in year 2;..
Jeb and Josh are lifelong friends. Jeb is a wealthy wind-power tycoon, and Josh is an active outdoor enthusiast. They have decided to open a sporting goods store, Arcadia Sports, using Jeb’s considerable financial resources and Josh’s extensive knowl..
Rank the customers in terms of their lifetime value: Use a discount rate of 6% and treat the average annual sales figures as annuities, should any of these customers be fired?
The company currently has 10 associated. No more than 10 new hires can be accomendated in any month. No backorders are allowed, overtime can not exceed 25% of regular time capacity on any month, There is no cost for unused overtime. Prepare a staffin..
What is CEO Toback's most pressing concern and how could he go about addressing this concern?
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